A. G. Bennet - The Big Book of Marketing

Autor: A. G. Bennet
Broj stranica: 464
Jezik: engleski
Uvez: meki
Format: 19.5x23.3cm
Izdavač: McGraw - Hill
Godina izdanja: 2009
Stanje knjige: rabljeno 9/10

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    • 25.00€

    • Autor:A. G. Bennet
    • Šifra proizvoda: 9780071621250
    • Dostupnost: Dostupno


    The Biggest Companies. The Boldest Campaigns. 

    THE BEST INSIDER'S GUIDE ON THE MARKET. 

    The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade fascinating, exdusive, real-world case studies from an all-star roster of companies.


    Općenito
    Autor A. G. Bennet
    Broj stranica 464
    Jezik engleski
    Uvez meki
    Format 19.5x23.3cm
    Izdavač McGraw - Hill
    Godina izdanja 2009
    Stanje knjige rabljeno 9/10

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