"In May 2003, Harvard Business Review published an article entitled ""IT Doesn't Matter"" by one of its former editors, Nicholas G. Carr. It provoked a swift and powerful response, triggering a heated debate over the role of IT in business that has only increased in scope and intensity. Here's some of what people are saying: 

""...a bombshell of an article..."" -Forbes 

""... dangerously wrong..."" -Fortune 

""... accurately describ[es] the technology world in the post-bubble era..."" -CNN/Money 

""Hogwash!"" -Steve Ballmer, CEO, Microsoft 

""... important, perhaps even seminal..."" -John Seely Brown, former Chief Scientist, Xerox Corporation 

""... dead wrong..."" -Carly Fiorina, CEO, Hewlett-Packard 

""Carr... [has] performed a service in puncturing some of the starry- eyed and self-serving cant of industry insiders."" -Newsweek 

ADVANCE PRAISE FOR THIS BOOK 

""Companies around the world have spent billions of dollars on informa- tion technology, yet in most cases the investment has failed to produce any genuine competitive advantage. In his timely and provocative book, Nicholas G. Carr explains why this is so, and challenges business leaders to take a more prudent and practical view of the role of IT in business success."" -Gary Hamel, author, Leading the Revolution, and coauthor, Competing for the Future 

""This is an important and insightful book which will have a significant impact on how corporations think about IT and its role in business strategy. A must- read for both CIOS and CEOs."" -Tony Comper, CEO of BMO Financial Group"